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Following Keys to Success Portland, FOCSA and Zaragozano

The real strategy of outward expansion of Conycon not begin until 1980, when they begin to buy with their ongoing tactics of "drip" Portland cement shares Valderrivas, Banesto group company, which gradually acquire the packages that went public without forcing prices up (four years later were already 29%) and then took the liquidation of assets of Banesto to stay with another 18%.

Thus, with only 3000 million pesetas investment reached 47% and claim management company in 1989 it was worth on the stock market around 80,000 million pesetas. Value created mainly by the decision of the Albertos Torre Picasso building, the tallest building in Madrid, in which Portland has invested only 14,000 million pesetas in 1989 and was worth 90,000 million pesetas, of which 80% were of the cement.

Also in 1980, when they had managed to diversify Conycon raising its stake in the service contracts with municipalities from less than 25% to over 50%, Albertos is set as a strategic objective the purchase of its largest competitor on this front: Development Works and Construction (FOCS), a Catalan origin established in 1904 and then lacked a clear owner, and its president and later vice president José Martí Torra, Alberto Alcocer Torra uncle. But with the same tactic of "trickle down" and the hand of Banco Santander, Emilio Botin, whose founder father's cousins \u200b\u200bare understood like a charm, Conycon and in 1986 was 41% of FOCSA without having invested more than 2,800 million pesetas, participation next year rising to 47% taking advantage of the crisis of the Exchange. The result is that the management made a total of 4,000 million pesetas, when the stock and the company valued at almost 70,000 million pesetas. Almost

while in Portland and FOCSA, the Albertos target any entry in the Banco Zaragozano Conycon, although in this case - unlike Development Bank - intended from the beginning to take control. The president Moses Calvo, oblivious to their purposes, they sell a 3%, after which bought Banesto 6% and 10% to Central so Conycon in 1984 was already the largest shareholder and begin to demand management. Shortly after the Santander sells another 8%. That same year, the cousins \u200b\u200bnow controlled 34%, which had cost a total of 3,500 million, when five years later Zaragozano was valued by the stock in more than 50,000 million pesetas.